Gerry Goldsholle

Summary Insurance and Financial Services Consulting CV

Advice Company (formerly Advice & Counsel Incorporated), Founder & CEO, since 1991 (except for 3 months as Chairman).

Internet: Since 1995 Advice Company and its affiliates have been creating successful Internet ventures, including FreeAdvice®.com (the leading consumer law and insurance information website), DoItYourself.com® (the leading independent home improvement website, sold in 2007 to Internet Brands [INET]), ExpertPages®.com (the Original Internet Directory of Experts and Consultants), AttorneyPages.com, the leading directory of consumer-oriented lawyers, and InsurancePages.com.

Publishing: Chairman and Publishe, Advice Publications, LLC, the publisher of Advice & Counsel Newsletter, a monthly financial security newsletter for consumers that is distributed by multiple insurance companies to tens of thousands of their customers each month.

Consulting and Expert Witness Work: Served as consultant to numerous leading insurance and financial services companies including Aetna, Charles Schwab, MetLife, New York Life, Northern Trust, Penn Mutual and State Street Bank, and have participated as expert witness and/or consultant in numerous litigation matters for private law firms, insurance companies, Federal agencies (the US Department of Justice, the Internal Revenue Service and the Securities and Exchange Commission) and a foreign government.

Arbitration: Served as arbitrator in various insurance disputes, including service as neutral umpire in a $10+ million insurance guaranty fund controversy between guaranty funds of Arizona and Indiana.

Member, Advocate Law Group P.C., a multi-office law firm helping consumers nationwide to recover from insurance companies when they act improperly, since 2004. Highest ratings (Preminent and "AV" for legal ability and professionalism since 1980 by Martindale-Hubbell® Law Directory and rated a perfect "10 of 10" by Avvo.com.

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Metropolitan Life and Affiliated Companies, 1971-91 (elected early retirement). President and CEO, MetLife Marketing Corporation, 1988-91.

• Chief Brokerage Executive of MetLife. Built a new semi-autonomous business unit which profitably produced over 15% of MetLife's total Personal life and annuity sales, with its own national headquarters, product development, underwriting, marketing, sales, financial management, human resources, actuarial, tax, medical, electronic systems and service functions, with 200+ employees in 25+ offices. Served as a member of the Board of Directors of Metropolitan Insurance and Annuity Company and other subsidiaries.

Vice-President, Investment and Fiduciary Services, 1983-87.

• Invented and implemented the retained assets account – named the Total Control ACCOUNT - the business and process of paying insurance beneficiaries and others with a "checkbook instead of a check." The retained assets account, guaranteed by the insurance company itself, pay all beneficiaries rates that are guaranteed to exceed the average of rates that banks pay on similar accounts. This has created what is approximately a $10 billion asset management business for MetLife, and has been more or less replicated as an industry standard nationwide. The program generates an estimated $25 billion per year in assets on deposit for the American insurance industry and benefits consumers nationwide.

Vice-President, Corporate Planning and Development/Long Range Strategic Planning, 1979-83.

• Major planning and development responsibilities for Corporate Executive Office, including acquisitions, new ventures, health care initiatives, guaranty fund legislation, demutualization.

Assistant General Counsel, 1975-79; Attorney/Assistant Secretary, 1971-74

• Headed General Corporate function, including legal aspects of diversification and new ventures; organization and launching property-casualty, reinsurance, life and computer subsidiaries and 6 years service as Secretary to their Boards of Directors, officer of various life, property-casualty, reinsurance and holding company subsidiaries. Active in merger and acquisition work; guaranty fund and insolvency legislation; corporate governance; actuarial and accounting treatment; and computer hardware and software and processing issues.

Previous Law Practice

• US Securities and Exchange Commission, Trial Attorney and head of Special Enforcement and Surveillance Unit, New York Regional Office, 1965-67.
• Associate: Kronish, Lieb, Shainswit, Weiner & Hellman (now Cooley Godward Kronish LLP), 1967-69, and Gates & Laber, 1969-71, New York.

Professional Positions (partial listing):

• Chair, Life Insurance Subcommittee, Committee on Group Insurance Programs, State Bar of California, since 1997. Chair of Committee 1995-1997. Member since 1993.
• President or Co-President, Stanford Business School Alumni Ass’n, SF Chapter, 1996-2002.
• Member, Dean’s Advisory Board, School of Business & Management, University of San Francisco, since 1996.
• Chair, Insurance Committee, American Bar Association Section of Administrative Law and Regulatory Practice, 1991-94 and 1983-88, Vice-Chair, 1980-83.
• Liaison to Torts & Insurance Practice Section of American Bar Association from ABA Administrative Law Section, 2000-2004.
• Member, Association of Insurance and Financial Analysts, 1992-1996.
• Member, Federal Regulation of Securities Committee, ABA Section of Business Law, 1973-2000; and of the Insurance Subcommittee 1990-1997; Chair, Panel on Management Responsibility under Rule 10B-5 and principal author of "Going Private" Comment Letter, 1974-77.
• Member, Advisory Board, National Center on Financial Services, Univ. of California, Berkeley, 1988-91.
• Budget Officer, Member of Council and Executive Committee, ABA Section of Administrative Law and Regulatory Practice, 1988-91.
• Chair, Committee on Administrative Law, Association of the Bar of the City of New York, 1977- 80. Member 1972-75, 1976-77, 1982-85.
• Member, Trusts, Estates and Surrogates' Courts Committee, Association of the Bar of the City of New York, 1989-92.
• Member, American Society of Corporate Secretaries, 1976-79.

Education (partial listing):

• A.B. with Honors, College of William and Mary, 1961. (Earned in 3 years.)
• J.D., Columbia Law School, 1964. (Dean's List Scholar; Moot Court Student Judge.)
• Harvard, Columbia, IBM and MIT programs in 1971, 1972, 1974, 1980, 1981, 1983 and 1985.
• Stanford Executive Program, Graduate School of Business, Summer 1987.
• Stanford University’s Master of Liberal Arts Degree Program, Completed All But Thesis, 2003-2009.

Professional and Industry Talks (partial listing):

• Speaker, Retained Assets Accounts, BiSys Seminar, Boston, 2004.
• Speaker, Viatical and Life Settlements, Society of Actuaries, Washington, DC, 2003.
• Chair, the first “Viatical College” on viatical settlements, Newport Beach, 2000
• Co-Chair, Living Trusts and Other Estate Planning Alternatives in California, National Business Institute, San Francisco, 1996.
• Moderator, Stanford Business School Program on "Companies That Last", San Francisco, 1995.
• Moderator, Race and Gender Issues in Insurance, American Bar Association Annual Meeting, New York, 1993.
• Moderator, State Regulation of Insurance and Securities: The Contrasting Roles of the NAIC and the NASAA, ABA Administrative Law Section, Santa Fe, 1993.
• Moderator, Insurance Industry Insolvency and Guaranty Fund Issues, Committee Program at ABA Annual Meeting, San Francisco, 1992.
• Moderator, Federal Regulation of Insurance Issues, ABA Administrative Law and Regulatory Practice Fall Meeting, Washington, 1992.
• Moderator, Effective Brokerage Compensation Systems, Brokerage Conference, Life Insurance Management and Research Association, Dallas, 1991.
• Speaker, Building a New Insurance Distribution System, Effective Pricing and Product Design Conference, Institute for International Research, New York, 1991.
• Moderator, The Insurance Industry in Flux, National Center on Financial Services, San Francisco, 1990.
• Speaker, Implementation Innovation, NYU Graduate School of Business, New York, 1987.
• Speaker, The Changing Nature of the Insurance Business and Regulation in the United States, International Financial Markets Institute and Practicing Law Institute, London, 1985.
• Co-Chairman, Insurance Industry Joint Ventures, Demutualization and Other New Opportunities for Insurance Companies, Law & Business, New York and Chicago, 1984.
• Commentator, Solvency Protection for Depositors, Investors, and Policyholders, American Bar Association, Chicago, 1984.
• Speaker, Strategic Imperatives of Demutualization, New York Actuaries Club, New York, 1983.
• Speaker, Insurance Industry Issues, Hudson Institute, 1982.
• Chairman, Prepaid Legal Services, Association of the Bar, New York, 1982.
• Program Co-Chairman, The Strategic Nature of the Insurance Enterprise, Patterns of Regulation of Insurers’ Competitors, American Bar Association Institute on Federal and State Regulation of Insurance, New York, 1980.
• Speaker, The New York Insurance Exchange Security Fund, New York State Insurance Department Seminar, New York, 1977
• Speaker, Relationships between Actuaries, Accountants and Lawyers, Society of Actuaries, Toronto, 1976.
• Speaker, Going Private, American Bar Association, Washington, 1975, 1976.

Publications (partial listing):

• Living Trusts & Other Estate Planning Alternatives in California, NBI (with Lillian Ng, Esq.) 1996
• Creating a Successful Retained Assets Program, Best’s Review-Life/Health Ed., February, 1996
• State Bar Says Paying For Referrals Is OK, California Broker, November 1995

Miscellaneous Information:

• Active Duty as First Lieutenant, Adjutant General’s Corps, with US Army Security Agency, 1964.
• Member, New York Bar since 1964 and California Bar since 1991. Member of Bars of US Supreme Court, US Courts of Appeals for the Second and Ninth Circuits, US District Courts for the Southern and Eastern Districts of New York and the Northern District of California.